01
Worksheets you actually finish
Ten boxes on one page. You don't leave with notes, you leave with decisions... who it's for, what you sell, and why anyone should care this month.
For solopreneurs building a real business
Launch solo. Let AI do the busywork.
You're doing every job, so there's no time left to build the business. Simple Startup gives you every piece, in order... the plan, the landing page, the emails, the offer. Then agents run the parts you shouldn't do twice.
No team, no code, nothing to install. Every prompt written out, every tool named, no step skipped.
Everything, for every stage
every stage · all freeA business of one
You're not behind. You're doing twelve jobs at once.
Marketing, sales, delivery, support, admin... in a one-person business they all report to the same person. And that person still has to build the actual thing.
None of it is hard on its own. It's the switching that costs you the week. Twelve jobs, one calendar, and nobody to hand anything to.
The work doesn't go away. It stops being yours.
Your desk, on a normal Tuesday
12 jobs · all yours
01
Positioning
Who it's for, in one sentence
You
Agent
02
The offer
What they buy, and why now
You
Agent
03
The work itself
The part they're actually paying for
You
Agent
04
Landing page
Words, structure, one clear button
You
Agent
05
Lead magnet
The thing worth an email address
You
Agent
06
Welcome emails
The first five days after they subscribe
You
Agent
07
Weekly content
Published whether you feel like it
You
Agent
08
Repurposing
One idea, five places
You
Agent
09
Outreach
Pitches that don't read like pitches
You
Agent
10
Follow-up
The money is in the second email
You
Agent
11
Support
The same nine questions, forever
You
Agent
12
Admin
Invoices, receipts, the boring tax
You
Agent
Nine of them run on prompts that are already written.
What's actually in them
Open any one and you'll know what to do in about ninety seconds.
The thing that stops people isn't knowing what to do. It's not being sure they're doing it right. So every page is built the same way.
What you actually get
Not another tool to learn. Just what to do, and exactly how.
Four kinds of thing, and nothing else. Each one assumes you're doing this on your own, tonight, with no team and no technical background.
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-
02
The blank page, already gone
Landing pages, lead magnets, emails. The structure is there, and every block tells you what job it's doing.
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03
Prompts written out in full
The tool is named, the wording is exact, and you're told what a good answer looks like coming back.
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04
Agents that keep running
Set the workflow once. It runs on a Monday whether you feel like it or not... and you get the week back for the part only you can do.
The AI part
You don't need to learn AI.
You need to know what to paste.
Every workflow names the tool, hands you the exact prompt, and tells you what good output looks like so you can tell when it's wrong.
That last part is the one nobody gives you, and it's the reason most people quit after one try.
No API keys
Copy, paste, done
Nothing to install
What a good answer looks like
- Seven questions, asked one at a time. Not all at once.
- An avatar written in their words, not marketing language.
- A flag on anything it had to guess. If there isn't one, push back.
ChatGPT
Claude
Works on free plans
I'm not a few years ahead of you. I'm a few steps ahead. Everything here gets made against one test... would this help me do better work on a Monday morning?
Mayank GuptaFounder of Simple Startup. Building a one-person business in public, and writing down what actually works.
Written by me, with agents on the parts I’d have hired out
Before you ask
The questions people actually email me.
Answered the way I'd answer them in a reply, not the way a FAQ page usually does.
No. If you can paste text into a chat box, you can run the planning resources on a free account... the Canvas, the avatar interview and the pressure test are one prompt each. Nothing needs installing, there's no API key anywhere, and no step assumes you've used a tool before.
The automations are different, and I'd rather say so. A free plan will happily draft your week's content. Getting it to run every Monday without you needs a paid one... usually the $20 tier, not the $200 one. Every file says which side of that line it's on, on the cover.
Then you're exactly who the Canvas is for. It doesn't ask you to have the answer... it shows you which of the four things you're guessing at, and gives you the cheapest way to check each one this week.
Same, honestly. That's why every file states its time cost on the cover and gives you something usable on page one. If it can't be finished in one sitting, it doesn't get published.
None of those. It's files. One email, one download. Nothing to buy on the other side, and nothing to book.
One practical idea a week, when I have one worth sending. No sequence, no launch runway, no “quick question” emails. Leave whenever you like and the files are still yours.
As much as you want. The templates and guides work with no AI at all. The workflows are the ones that hand a job to an agent, and each one tells you exactly what to paste and what to expect back.